I grew up watching Reading Rainbow, and of all the PBS shows I remember it holds one of the fondest places. I wanted to be one of the kids LeVar Burton presented at the end of each episode and review my favorite books. I wanted to go on the field trips: the publishing house, the farm, Hawaii, wherever the story was taking place, and most of all, I wanted the books -- all the books. Most of the time, I couldn't find the Reading Rainbow books I most loved in the local library or bookstore, and so I would wait for the repeats so LeVar could read them to me again.Linda Simensky, vice president for children's programming at PBS, says that when Reading Rainbow was developed in the early 1980s, it was an era when the question was: "How do we get kids to read books?"
Since then, she explains, research has shown that teaching the mechanics of reading should be the network's priority.
"We've been able to identify the earliest steps that we need to take," Simensky says. "Now we know what we need to do first. Even just from five years ago, I think we all know so much more about how to use television to teach."
Research has directed programming toward phonics and reading fundamentals as the front line of the literacy fight. Reading Rainbow occupied a more luxurious space — the show operated on the assumption that kids already had basic reading skills and instead focused on fostering a love of books.